Our client works with more than 100 of the world's leading brands in the retail, financial services, grocery, petroleum retail, travel and hospitality industries to profitably change customer behavior. Through a team of businesses, including the our client reward program, that each specialize in a loyalty discipline, LoyaltyOne designs, delivers and manages a suite of loyalty marketing services focused on consumer data, customer-centric retail strategies, direct-to-consumer marketing, loyalty consulting and more.
Responsibilities
?Manage and execute complex modeling and segmentation analysis to assist Sponsor teams to evaluate effectiveness of existing marketing and promotional strategies and make recommendations for future actions.
?Conduct complex data analyses and provide analytics and modeling perspective to Consumer Intelligence (CI) teams in scoping and developing integrated analytics and research capabilities. And lead the acquisition and integration of external data sets.
?Assist the sponsor teams through understanding the Sponsor?s customer by developing trends and profile consumers using transactional, behavioral and geographic data.
?Identify new business opportunities (more than 10 per year) based on results of analyses, providing information to Sponsor teams and supporting the development of incremental marketing opportunities for other Lines of Business including leveraging of emerging technologies.
?Assess and implement analytical solutions, carry out quality assurance, summarize/communicate results with relevant recommendations to Vertical Lead as needed (approximately 5/year).
?Provide direction to Information Technology to ensure new required internal/external data is accurate, accessible and usable for CI purposes and manage data hygiene to ensure data remains pure and accurate.
?Through approximately 2 projects per month, Guide all areas of project delivery, managing technical/analytical components of projects, including project planning, definition and scoping. Work with Sponsor teams and other specialist throughout project (GIS, Stats, Campaign, IT)
Source: http://gurulink.ca/jobview.asp?JobID=2491
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